How to sell your property: 4 Tips to stand out in the real estate market

If you are looking to sell your house or flat, it is important to make it attractive to buyers. In this article, we will give you some tips on neuromarketing, ergonomics, and home staging ideal for improving the spaces of your home for sale and making it more attractive to buyers. The goal is for potential buyers to be able to imagine themselves living in this space. And to achieve this, it is crucial to pay attention to every detail. 

1. Ergonomics: good for your physical and mental health

Ergonomics and attention to detail are essential for achieving a pleasant and comfortable space. Just one example will surprise you: A friend, whom we will call Lucia, is a person who works always in front of a computer and phone in hand. She began to notice persistent headaches a year ago and after several doctors and medications, she was finally advised to visit a physiotherapist. In the session, the therapist hit the nail on the head by asking her about her work environment and requesting that she take some measurements with a tape measure. At the next session, it was confirmed that the cause of her discomfort was the height of her computer in relation to her eyes, causing a forced angle of vision that compromised her eye muscles. A change of chair and a correct leveling of the device with a lower table and days later, the problem was solved.

This is a simple and clear example of how ergonomics can and should improve your daily health: shelves and shelves that are too high, a kitchen island without space to put your foot, not to mention the shower screen. It is about proportions and a correct distribution of space and its components that you interact with on a daily basis. It can also be complemented by analyzing lighting and ventilation, as well as other factors to consider in each case. And these details, of course, must be noticeable in the real estate visit to cause a 100% effective impact on your clients. Tricks like this will also make your home shine for its comfort and not for spaces already created that leave little to the imagination of an excited visitor:

Comfort is also key for buyers, so it is important to ensure that sofas and chairs are comfortable and cozy. So, if you don't think you have enough space between the TV and the sofa, it is best to distribute the space so that it doesn't revolve around a screen. Carpets can also be a good option for adding comfort and warmth. But we must mention another aspect that we will talk about later: if you want to incorporate these textiles into your home, remember that they must always be made of natural fibers or, if possible, indicated for asthmatic people, easy to clean, and in warm colors.

2. Correct distribution of spaces

In addition to complying with standard architectural measurements, it is crucial that your property has features that make it more attractive and accessible for people with special needs. For example, depending on how your home is, you can install access ramps at the entrance and in common areas, as well as support bars in the bathroom and shower to ensure the safety of older people or those with physical disabilities. Remember that these tips will be one of the points to consider when meeting with your Safire agent.

Another interesting option for those who want to optimize their investment is the installation of sliding doors to facilitate access to rooms and reduce the space needed to open them. Additionally, you can opt for an interior design that maximizes the available space and facilitates mobility in the house, such as the elimination of unnecessary furniture or the installation of built-in closets.

As for the renovation itself, it is important that the management of the process is in the hands of an agent specialized in this type of renovation to ensure that everything is carried out efficiently and without problems. This agent will be responsible for coordinating all the professionals involved in the process, from architects to contractors and material suppliers. A service for specific properties that we now also have in our group, do not hesitate to inquire about it. You can see one of our renovation projects already online, whether as a residential property, second home, or for individual investment, it is delivered with renovation and furniture included.

3. Home staging for empty properties:

Home staging is a very useful real estate marketing technique to make an empty property more attractive to buyers. Proper decoration, lighting, furniture arrangement, and general cleaning are key factors in achieving a successful presentation of the property. Here are some basic ideas to get started:

• The first impression counts: most visits to a property are made through a website, so it is crucial that the photos and virtual tour show the property in the best possible light. Make sure the photos are high quality and show the property in its best light.
• Take the opportunity to repair any defects: with the property empty, any defect or imperfection will stand out more. Take the opportunity to repair any defects, from fixing dripping faucets to repainting walls or ceilings.
• Dress the rooms with decorative elements: When decorating the property, it is important to create a sense of spaciousness and luminosity. Use decorative elements that provide perspective and volume, such as mirrors or large paintings. Additionally, carpets can help define spaces and add warmth.

3. Tips for staging an empty property

Staging an empty property can be a daunting task, but it is essential to make the space feel more inviting and help potential buyers envision themselves living in it. Here are some tips for staging an empty property:

• Complement the lack of decoration with lights, plants, and versatile accessories: Even though the property is empty, you can use lights, plants, and versatile accessories to create a homey feel: lamps for a cozy ambiance, plants to bring life and freshness, and accessories like cushions or blankets to create a sense of comfort.
• Don't spend money, use your imagination: Use your imagination to create cozy and attractive environments using elements that you already have or that you can acquire at a low cost. If you decide to buy something new, make sure it is valuable and will be useful in the property.

4. Some real estate neuromarketing tricks

Neuromarketing can be a useful tool to sell your property. These techniques seek to influence the buyer's perception and make them feel more attracted to the property, making it not only the most comfortable option but also the most seductive.

• One of the tips we give you is to expand spaces and avoid excess dark objects and accessories. It is important to keep the decoration simple and neutral, eliminating unnecessary elements from closets and shelves to create a feeling of spaciousness in the space. Therefore, we recommend that before you start, organize a space inside or outside your home to be able to store everything you don't want to be seen.
• In addition, it is crucial to ensure the safety of everyone who visits the property by removing objects that may cause trips or accidents. And that can be good for you: that bath mat that moves with just one look, the glass coffee table, those art deco stools that nobody likes, the 3-meter ficus that takes away your sunlight and collects dust... A property that transmits safety reduces the constant alert state and stress of visitors. Stress that, if not well managed, adds to their constant doubt about whether they can touch or sit somewhere, making it difficult for them to achieve that "feel at home" that you are trying to convey.
• Cleanliness is another key aspect to make the property look attractive and cozy, paying special attention to the kitchen and bathroom. As we mentioned before, your potential buyers may be people affected by respiratory ailments or allergies (which, as you must know, are increasing due to the climate change we are experiencing), which prepare the property free of allergens such as animal hair, dust mites, or even possible moisture in low parts or openings, curtains, spice jars in the kitchen... It can be an excellent way to start a prosperous business relationship.
• Be careful if you decorate with new plants and flowers, the simpler and safer, the better, make sure to buy them before it's too late. Remember that your maxim is cleanliness, simplicity, and safety for well-being.

And here we emphasize the case of properties with a garage and garden.It is especially important to highlight the garden and its decoration, but also its cleanliness, safety, and maintenance. Reorienting irrigation systems sustainably, using low-consumption lighting, and even replacing natural grass with artificial grass will help empathize with visitors who are more committed to respecting the environment.

And not only that, for buyers of single-family homes with children, the exteriors of a house will attract them a lot: hide clutter, cover well and separate the most dangerous areas (pool area, stone furniture or steps), check gates and fencing, the health of shrubs and trees, and above all, eliminate invasive species (such as certain types of cactus), too small stones and prickly or toxic shrubs, no matter how beautiful they are (mimosas, petunias, acacias, hydrangeas...) the safety of children and their pets is at stake.

Do you feel like painting? Go ahead. With warm colors that enhance the sunlight, of course. Although to maximize the brightness of the property, it is advisable to let in natural light and add mirrors to reflect light throughout the space. These gestures, combined with a new coat of paint, can rejuvenate a space that had you more than tired in just a few hours. And for a minimal cost of work and investment. What more could you ask for?

Eliminating personal objects and neutralizing the personality of the property are also effective neuromarketing techniques. Removing personal objects from a property can make buyers feel more attracted to it, as they can imagine living there without feeling like they are invading someone else's privacy. Additionally, neutralizing the personality of the property can make it more attractive to a broader audience, as it may be easier for buyers to imagine how they could personalize it to their liking.

Selling a property can be a challenging process, but with attention to detail and the use of our tips and advice, you can stand out in the real estate market and attract the right buyers. With these recommendations, you'll be one step closer to successfully selling your property. And there's still more to learn! Shall we begin?